Company registration number:
Types of processed data
- Inventory data (for example, personal master data, names or addresses).
- Contact details (eg, e-mail, telephone numbers).
- Content data (eg, text input, photographs, videos).
- Usage data (eg, visited websites, interest in content, access times).
- Meta / communication data (eg, device information, IP addresses).
Categories of affected persons
Visitors and users of the online offer (hereinafter we refer to the affected persons as “users”).
Purpose of processing
- Provision of the online offer, its functions and contents.
- Answering contact requests and communicating with users.
- Safety measures.
- Reach Measurement / Marketing
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter the “data subject”); a natural person is considered as identifiable, who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
“Processing” means any process performed with or without the aid of automated procedures, or any such process associated with personal data. The term has a broad meaning and includes virtually every handling of data.
“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.
” Profiling ” means any kind of automated processing of personal data that involves the use of such personal information to evaluate certain personal aspects pertaining to a natural person, in particular to analyze aspects relating to job performance, economic situation, health, personal preferences preferences, interests, reliability, behavior, whereabouts, or relocation of that natural person.
‘Responsible person’ means the natural or legal person, public authority, body or body which, alone or in concert with others, decides on the purposes and means of processing personal data.
“Processor” means a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.
Relevant legal bases
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. For users within the scope of the General Data Protection Regulation (GDPR), ie the EU and the EEC, unless the legal basis in the data protection declaration is mentioned, the following applies:
The legal basis for the collection of consent is Art. 6 para. 1 lit. a and Art. 7 GDPR;
The legal basis for the processing to meet our performance and implementation of contractual activities and answering queries is Art. 6 para. 1 lit. b GDPR;
The legal basis for the processing to comply with our legal obligations, Art. 6 para. 1 lit. c GDPR;
In the event that the vital interests of the data subject or of another individual may require the processing of personal data Art. Serves 6 para. 1 lit. d GDPR serves as legal basis.
The legal basis for the processing required for the performance of a task carried out in the public interest or done in the exercise of official authority, which was transmitted to the person responsible is Art. 6 para. 1 lit. e GDPR.
The legal basis for the processing to protect our legitimate interests Art. 6 para. 1 lit. f DSGVO.
The processing of data for purposes other than those for which they were collected is governed by the provisions of Article 6 (4) GDPR.
The processing of special categories of data (pursuant to Art. 9 (1) GDPR) is governed by the provisions of Art. 9 (2) GDPR.
We will take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing and the likelihood and severity of the risk to the rights and freedoms of individuals to ensure a level of protection appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and segregation. In addition, we have established procedures to ensure the enjoyment of data subject rights, the erasure of data and the response to data threats. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings.
Collaboration with contract processors, joint controllers and third parties
If, in the context of our processing, we disclose data to other persons and companies (contract processors, joint controllers or third parties), transmit them to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (eg if the data is transmitted to third parties, such as payment service providers, to fulfill the contract), users have consented to a legal obligation to do so or on the basis of our legitimate interests (eg the use of agents, webhosters, etc.).
Insofar as we disclose data to other companies in our group of companies, or otherwise grant access to them, this is done in particular for administrative purposes as a legitimate interest and, in addition, based on a legal basis.
Transfers to third countries
If we process data in a third country (ie outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure, or transfer of data to other persons or companies this will only happen if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Except as expressly provided or required by law, we process or disclose the data only in third countries with a recognized level of privacy, including those certified under the Privacy Shield, or on the basis of specific warranties, such as contractual obligations under so-called standard safeguards of the EU Commission, the existence of certifications or binding internal data protection regulations (Articles 44 to 49 GDPR, information page of the European Commission ).
Rights of data subjects
Right to information: You have the right to request confirmation as to whether the data in question is being processed and for information about this data as well as for further information and copying of the data in accordance with legal requirements.
Right to rectification: you have accordingly. the legal requirements to request the completion of the data concerning you or the correction of the incorrect data concerning you.
Right to cancellation and limitation of processing: In accordance with the statutory provisions, you have the right to demand that the relevant data be deleted immediately, or, alternatively, demand a restriction of the processing of the data in accordance with statutory provisions.
Right to Data Portability: You have the right to receive data relating to you that you have provided us with in accordance with legal requirements in a structured, common and machine-readable format or to request their transmission to another person in charge.
Complaint to the supervisory authority: Furthermore, in accordance with the statutory provisions, you have the right to file a complaint with the competent supervisory authority.
Right of revocation
You have the right to revoke granted consent with effect for the future.
Right of objection
Right to object: You have the right, for reasons arising from your particular situation, at any time to object to the processing of your personal data, which is carried out based on Article 6, Section 1… e or f GDPR; this also applies to profiling based on these provisions . If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.
Cookies and right to object to direct mail
“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be saved. “Persistent” or “permanent” refers to cookies that remain stored even after the browser has been closed. For example, the login status can be saved if users visit them after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person responsible for providing the online offer (otherwise, if only their cookies are called “first-party cookies”).
If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
Deletion of data
The data processed by us will be deleted or restricted in accordance with legal requirements. Unless explicitly stated in this privacy statement, the data stored by us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with any statutory storage requirements.
Unless the data is deleted because it is required for other and legally permitted purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.
In addition, we process
- Contract data (eg, subject matter, term, customer category).
- Payment data (eg, bank details, payment history)
by our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Administration, financial accounting, office organization, contact management
We process data in the context of administrative tasks as well as organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing bases are Art. 6 para. 1 lit. c. Lit GDPR, Art. 6 para. 1,. f. DSGVO. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in processing lies in administration, financial accounting, office organization, data archiving, that is, tasks that serve to maintain our business, perform our duties and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.
We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, as well as other fee offices and payment service providers.
Furthermore, we store information on suppliers, organizers and other business partners on the basis of our business interests, eg for the purpose of contacting you later. We generally store this majority of company-related data permanently.
Business analysis and market research
In order to operate our business economically, to be able to recognize market tendencies, wishes of the contractors and users, we analyze the data available to us for business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata on the basis of Art lit.6, para. 1,. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyses are carried out for the purpose of business analysis, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, eg on their services used. The analyses serve us to increase the user-friendliness, the optimization of our offer and the business economy.The analyses are for us alone and will not be disclosed externally unless they are anonymous analyses using aggregated values.
If these analyses or profiles are personal, they will be deleted or anonymised upon termination of the users´ membership, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analyses and general trend provisions are created anonymously if possible.
Users can create a user account. During the registration process the necessary required information will be provided to users and on the basis of Art. 6 para. 1 lit . b DSGVO processed for purposes of providing the user account. The processed data include in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account and its purpose.
Users may be informed by e-mail about information relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with respect to the user account, subject to a statutory retention requirement. It is the responsibility of the users to secure their data upon termination prior to the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
As part of the use of our registration and registration functions and the use of the user account, we store the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. A transfer of these data to third parties does not occur, unless it is necessary for the pursuit of our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit . c. DSGVO. The IP addresses will be anonymized or deleted after 7 days at the latest.
Comments and posts
When users post comments or other contributions, their IP addresses can stored for 7 days based on our legitimate interests within the meaning of Art. 6 Abs 1 Lit . f. GDPR. This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we may be sued for the comment or post and are therefore interested in the identity of the author.
Furthermore, we reserve the right, in accordance with our legitimate interests. Art. 6 para. 1 lit . f. DSGVO to process the information of users for the purpose of spam detection.
The information provided in the comments and contributions concerning the author, any contact and website information as well as the content information, are stored by us permanently until the objections of the users.
The follow-up comments can be made by users with their consent acc. Art. 6 para. 1 lit . subscribed to a DSGVO. Users will receive a confirmation email to verify that they own the email address they entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain notes on the revocation options. For the purpose of proving the consent of the users, we save the registration time together with the IP address of the users and delete this information when users unsubscribe from the subscription.
You can cancel the receipt of our subscription at any time, ie revoke your consent. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them as proof of prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.
When contacting us (eg by contact form, e-mail, telephone or via social media), the information provided by the user to process the contact request and its processing acc. Art. 6 para. 1 lit . b. (vertraglicher- under / pre-contractual relations), Art. 6 para. 1 lit . f. (other inquiries) GDPR processed. User information can be stored in a Customer Relationship Management System (“CRM System”) or comparable request organization.
We delete the requests, if they are no longer required. We check the requirement every two years; Furthermore, the legal archiving obligations apply.
With the following information we inform you about the content of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or legal permission. Insofar as the content of a newsletter is concretely described in the context of an application for the newsletter, it is decisive for the consent of the user. Incidentally, our newsletter contains information about our products and accompanying information (eg safety instructions), offers, promotions and our company.
Double- Opt- In and Logging: The registration for our newsletter is done in a so-called Double- Opt -In-Procedure. This means you will receive an e-mail after logging in to ask for confirmation of your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. Registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the logon and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.
Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to give a name in the newsletter for personal address.
The dispatch of the newsletter and the related performance measurement are based on the consent of the recipient acc. Art. 6 para. 1 lit . a, Art. 7 GDPR in conjunction with § 107 (2) TKG or, if consent is not required, based on our legitimate interests in direct marketing acc. Art. 6 para. 1 lt. F. GDPR iVm . § 107 para. 2 u. 3 TKG.
The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit . f GDPR. We are interested in using a user-friendly and secure newsletter system that serves our business interests as well as meeting the expectations of users and allows us to provide consent.
Termination / Revocation – You can cancel the receipt of our newsletter at any time, ie revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them as proof of prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.
Hosting and e-mailing
The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security, and technical maintenance services we use to operate this online service.
Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit . f GDPR iVm . Art. 28 GDPR (conclusion of contract processing contract).
Collection of access data and log files
We, or our hosting provider, collects data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit . f. DSGVO. The access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider ,
Logfile information is stored for security reasons (eg to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes are excluded from the erasure until the final clarification of the incident.
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offering and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
Jetpack ( WordPress Stats )
We use the plugin Jetpack (here the subfunction “WordPress Stats “), which integrates a tool for the statistical evaluation of visitor accesses and from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you.
Online presence in social media
We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services.
We point out that data of the users outside the area of the European Union can be processed. This can result in risks for the users, because for example the enforcement of the rights of the users could be made more difficult. As for US providers certified under the Privacy Shield, we point out that they are committed to upholding the EU’s privacy standards.
Furthermore, the data of the users are usually processed for market research and advertising purposes. For example, user profiles can be created from the user behavior and resulting user interests. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that are supposedly in line with the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and logged in to them).
The processing of personal data of users is based on our legitimate interests in an effective information of users and communication with users in accordance with. Art. 6 para. 1 lit . f. DSGVO. If the user will be asked by the respective party platforms to consent to the above-described data processing, the legal basis for the processing is Art. 6 § 1. Lit . a., Art. 7 GDPR.
For a detailed description of the respective processing and the possibilities of contradiction ( opt- out), we refer to the following linked information of the provider.
Also in the case of requests for information and the assertion of user rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.
Integration of services and contents of third parties
Within our online offer based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we make use of third-party content or service offerings to provide their content and services such as videos or fonts (collectively referred to as “content”).
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic, on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, time of visit, and other information regarding the use of our online offer.
Use of Facebook social plugins
Order processing in the online shop, customer accounts
We process our customers’ data during the placement of orders in our online shop in order to enable them to select, order, pay for and arrange the shipping/performance of the selected products and services.
The data processed includes basic data, communication data, contractual data and payment data. The data subjects include our customers, interested parties and other business partners. Processing facilitates the performance of contractual services within the context of the operation of an online shop, invoicing, shipping and customer service. It involves the storage of session cookies (used to store the contents of the customer’s shopping basket) and permanent cookies (used to store the customer’s login status).
Processing is justified under the terms of GDPR Art. 6(1) lit. b (order processing) and GDPR Art. 6(1) lit. c (archiving in accordance with legal obligations). The entries marked as “required” are essential to the conclusion and performance of the contract. We only disclose data to third parties within the context of shipping, payment and compliance with statutory rights and obligations towards legal advisors and public authorities. Data is only processed in third countries if this is essential to the performance of the contract (e.g. as a result of customer requests regarding shipping and payment).
Users have the option to set up a user account which enables them to view their orders among other functions. Users are informed which entries are a prerequisite for registration. User accounts are not public and cannot be indexed by search engines. If a user cancels their user account the data included therein is deleted insofar as it is not necessary for such data to be stored for business or tax-related reasons under the terms of GDPR Art. 6(1) c. Data remains in the user’s account until such time as the account is deleted, after which it may be archived where necessary as a result of legal obligations. In the event of account cancellation it is up to the user to secure their data prior to the end of the contract.
The time at which the user is active and the IP address of their device is stored when they register on, log into or use our website. The data is stored on the grounds of our legitimate interests and as a means of protecting the user against misuse and other unauthorised use. As a basic principle the data is not disclosed unless it is required for the enforcement of our claims or we are legally obliged to do so under the terms of GDPR Art. 6(1).
Deletion occurs upon the expiry of statutory archiving periods and comparable obligations. The extent to which data storage continues to be necessary is checked every three years. Data to which statutory archiving obligations apply is deleted upon the expiry of the respective period (6 years in the case of commercial archiving obligations, 10 years in the case of tax-related archiving obligations). Data remains in the user’s account until such time as the account is deleted.
Payment service provider</2>
Within the scope of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively „payment service providers“).
The data processed by the payment service providers include inventory data, such as name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient related data. These details are required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the payment service providers may transfer the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard we refer to the General Terms and Conditions and the data protection information of the payment service providers.
For payment transactions, the terms and conditions and the data protection information of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other rights of affected persons.
Data types processed: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses)
Persons concerned: Customers, prospects.
The purposes of the processing: Provision of contractual services and customer service.
Legal bases: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR)
Used services and service providers:
Otherwise adjust the list of services and providers as required.